from CoCoach
The Touchline
Notes on coaching, match preparation, and the technology changing the backroom — written for professional football staff who turn one instruction into a team that moves as one.
Club TechnologyWhy club AI should transcribe less and understand more
Transcription turned speech into text. The next step is turning speech into typed, routed, remembered work — with provenance on every fact.
Match PreparationMD-4 to MD: a microcycle the whole staff can read
The MD convention gives a staff one clock: every day named by its distance from the next fixture, with deadlines that attach to the phase — not the calendar.
CoachingThe instruction that never arrives
The head coach's observations are the club's most valuable raw material — and the transport layer for them is still shouting, WhatsApp, and memory.